8 Common Digital Marketing Mistakes and How to Avoid Them

Do you want to avoid common mistakes digital marketers make? Whether you're just starting out or have been in the industry for a while, it's always wise to learn from others' mistakes. In this blog post, we'll be reviewing eight common digital marketing mistakes and how to avoid them.

Digital Marketing Mistake #1 - Not Finding a Niche

A mistake that many new marketers make is not finding their niche. They think they can do it all. One of these many digital marketing mistakes can be when you try to work in too many different markets, causing you to never master any one of them, preventing them from being successful. For example, if you sell products that are marketed towards both children and adults, your success rate will be limited because there is not enough time in your day for both populations.

Digital Marketing Mistake #2 - Not Having Any SEO Meta Data

No metadata? Not good. Failure to have any meta tags for SEO purposes is one of eight common digital marketing mistakes, and it's one of the easiest problems to fix. At first glance, it may seem like metadata doesn't serve much of an important purpose in today's day and age when anyone can find anything they're looking for with just a quick Google search. However, there are still many benefits that come from having proper SEO metadata on your site. Also, you should only choose the best SEO services & Digital Marketing Service In India for your business website.

Digital Marketing Mistake #3 - Missing Call to Action Button

People often go to your website because they want to know more about you or your business. So give them what they want: don't make them hunt for it. Make sure there's an easy, prominent call-to-action that directs people towards other content on your site or somewhere else on the web.

Digital Marketing Mistake #4 - Not Including Actionable Content

Having content on your site is great. Having good, actionable content on your site that visitors can take away is even better. If you want people to read what you write, you have to give them something they can do. It might be downloading an eBook, signing up for a newsletter or social media updates from your company or it might just be visiting your next page. Whatever it is, make sure there's something for people to take away after reading an interesting post on your site.

Digital Marketing Mistake #5 - Selfies Aren't Always Nice

One of many digital marketing mistakes is uploading inappropriate selfies. Consumers are quickly realizing how something once seen as promising can be undesirable. The problem is magnified in photos that have been photoshopped, touched up, or otherwise manipulated. The temptation for brands may be great, but if it doesn't represent your brand's vision then it could leave you with little more than droves of selfie haters.

Digital Marketing Mistake #6 - Ignoring Mobile Traffic

Mobile is one of, if not THE most vital platform for your business. With over 50% of Americans using mobile devices, it's important that you take every measure necessary to optimize your website for mobile viewing. By making sure that there is no lag in page loading time and by ensuring functionality across devices, you'll not only be able to avoid frustrating customers but also increase conversions rates.

Digital Marketing Mistake #7 - Letting SEO Take Over Onsite Optimization

One of the most common digital marketing mistakes is letting SEO take over onsite optimization. A site can have excellent SEO but be difficult for users to navigate because it was not given an onsite optimization. The site would be great for Google, but not so much for its visitors.

Digital Marketing Mistake #8 – Ignoring Local Search Rankings

If you are looking for success in digital marketing, it is important to first assess where your business stands locally. This includes checking where your competitors rank on google, bing, and yahoo. Be aware that these rankings will fluctuate often. It is important not to stop checking because of ranking fluctuations. In order to continuously monitor what search engine optimization strategies work best for your area, adjust what you are doing accordingly. You can do this by using keyword research tools like Google Adwords or other tools such as Moz's Keyword Explorer Tool. By doing so, any downfalls will be minimalized by quickly changing up their approach if needed!

A good digital marketing company avoids such mistakes. So, if you want to make your business big, you should choose such companies and avoid such mistakes.

Top Mobile App Development Mistakes to Avoid

 There are a lot of mistakes that can be made in the process of developing a mobile app. These mistakes are usually costly and can take months or years to fix. In order to prevent these mistakes from happening, the developers should pay close attention to their work and avoid these common mistakes. Let’s start:

1) Failing to do your research

Doing research is crucial for all business owners. This is especially true for those who are thinking about developing an app. The truth is that there are many different types of mobile apps available in today's market, and each type has its own pros and cons. Unfortunately, it can be difficult to know which type will work best for your company. A good place to start would be with market research. For example, you could do some online searches for top mobile development mistakes or the most common mobile app development mistakes. These types of searches should give you lots of valuable information on common pitfalls to avoid during your process.

2) Not considering your target market

One of the most common mobile app development mistakes is not considering your target market. Who are you creating your app for? If you're making an app for children, don't create it with things that will only interest adults. Take into account what age group you are targeting and make sure your app speaks their language and understands their culture. Mobile apps should be able to communicate across demographics. 

The Millennial generation spends more time on their phone than watching TV or reading so if you're developing an app for them then keep in mind that they prefer bite-sized information in short bursts. They also prefer rich media content over text so include images, video, music, and sound whenever possible.

3) Ignoring user experience

One of many important aspects of mobile app development is how user-friendly it is. In order for your app to be successful, you need people to want to use it, which means making sure it's intuitive and easy. The success of your business will depend on how good your mobile app experience is. It's imperative that you pay attention to detail and prioritize usability when creating an app.

Put yourself in your users' shoes as often as possible when building mobile apps; who are they? What are their needs? How can we fulfill those needs with our app? Good UX (user experience) design takes these questions into account from day one.

4) Choosing ineffective mobile app development companies

To avoid these problems, make sure you speak with an experienced mobile app development company before proceeding with your project. The team will walk you through the best practices of development to help you avoid these common pitfalls.

Choosing an ineffective Web app development company is one of many common mistakes that companies make when producing mobile apps. A major step in making sure your app succeeds is choosing who will be building it. Quality developers can provide you with better work for less money, plus they understand what it takes to make an effective mobile app. Poor quality developers may take advantage of inexperienced or uninformed clients by charging high rates and not delivering good work. 

Progressive Web Applications: Why Are Businesses Choosing It?

Progressive Web Applications, which are also known as PWAs, are becoming more prevalent as the technology industry increasingly invests in innovative web solutions. Today, Chrome, Opera, Firefox, Microsoft Edge, and iOS fully support PWAs, marking significant progress in delivering the benefits of PWAs to the enterprise.

The growing support for PWAs is driven by demand from leading brands looking to take full advantage of their capabilities. Here are a few instances of progressive web apps to show you the growing importance of progressive web apps

Twitter has invested heavily in creating a responsive PWA on its homepage to create a faster user experience with an improved interface, joining companies like Facebook and Pinterest in leveraging PWA capabilities.

Media companies like the BBC, The Washington Post, and Forbes have also launched advanced web applications to seamlessly distribute their content across consumers and different types of devices, from desktops to cell phones. There are many web development companies in India which are creating PWAs for the web application.

PWAs are rapidly changing the e-commerce landscape, with major companies such as Twitter, Starbucks, The Washington Post, Pinterest, and The Weather Channel launching their PWAs in the past six months.

So why are top brands turning to this technology and reaching out to PWA development experts? Read on to find out.

What is a Progressive Web Application?

PWA stands for Progressive Web Application, which you can install on your system. It uses cached data from previous interactions and works offline or without a stable Internet connection.

A progressive web application is a web page that works like a native application. It has all the functionality of a local application but works as a web page. PWA is designed to solve a range of problems, from insufficient networks to bottlenecks in data transfer or no connection at all.

Google describes a PWA as a web-based environment, ie.

• Reliable. It loads instantly and shows no site downtime, even under unpredictable network conditions.

• Fast. Responds quickly to user interaction with silky smooth animations and no clunky scrolling.

• Attractive. Feels like a regular application with an intuitive user experience.

Progressive web apps use the latest technology to blend the best of online and mobile apps. Advanced web application development is increasingly becoming the norm of the future. For organizations trying to optimize the user experience, PWAs fit the bill in terms of budget, functionality, and development time.

Progressive web applications benefit organizations by providing an enhanced user experience through incremental enhancements. A robust PWA solution helps accelerate technology capabilities, empowers companies, and adds the right balance to the business.

Since the advent of PWAs, many companies have harnessed the power of this platform to enter new markets and enhance their user experience. After all, progressive web application frameworks are simple to develop, test and maintain, and simple to deploy.

How can brands use PWAs to connect with their users?

Ease of access, faster page load times and cross-browser compatibility help companies present a higher level of user experience that impresses and captivates consumers.

1. Rising Consumer Expectations

Customers also have little tolerance for brands that have poor digital experiences. In addition, with many options available, consumers can quickly move to another brand if their experience is not as good as they would like. When Starbucks and Pinterest launched their PWAs, they both saw significant increases in engagement metrics. 60% more mobile interactions and faster page loads on Pinterest, and Starbucks' PWA was designed for web-based order management, and consumers now prefer the coffee company's native app.

 2. Native-like appeal

PWA provides a consistent, adaptive interface on all devices. It loads like a standard website but with many advanced native mobile app features, including adding one-click actions on the device home screen, offline activities, and allowing push notifications. They also offer the benefits of a website, such as a search engine discoverability and the ability to be available from all modern web browsers. In addition, PWAs can appear in the App Store and Google Play along with native mobile applications.

3. Reduced resource usage and costs

PWAs also need only one code base to deliver website and mobile app experiences across devices and browsers, which means it requires only one team, one software platform, one testing methodology, and one digital product roadmap to plan, design, create, and manage website and mobile app experiences. PWAs not only reduce the price of product development, design, and maintenance, but they also save organizations money by delivering new features and bug fixes to save businesses money.

4. Adaptability

Innovative brands also understand that technology is changing at an alarming rate and must adopt more advanced technologies to avoid the rapid cycles of strategizing, designing, producing, and rebuilding digital solutions. Progressive web applications are fundamentally versatile and constantly changing to allow for new functional extensions. If you rewrite a traditional website or native mobile app to a PWA today, it will continue to function as intended for years to come. PWAs are built for a transition period, so companies should not invest in one-off websites and mobile apps that will eventually need to be redesigned to meet their audience's changing needs and technologies.

The benefits of progressive web apps

Smaller and faster

Many people who would use native apps, although they take up a lot of space, need more space on their smartphones not to install these apps. However, with PWA, this is not a problem, it only takes up the area that is needed, so it downloads faster and saves space.

Offline connectivity

Many people realize the benefits of progressive web apps, so they download PWAs because they can be used without an internet connection. Moreover, these applications work even when the server goes down, so the user does not lose anything, which is very important for conversion.

Lower cost than other applications

Because content only needs to be delivered once, PWAs save time and money compared to creating iOS, Android and websites separately. Plus, PWAs don't need to be updated as often. Customers don't have to download new data. If the PWA works, you don't currently have to stress about developing it, which makes it a financially attractive option, similar to Flutter, for example.

Standalone applications.

PWAs can be found through search engines and other platforms. PWAs can also be made available through social media, homepages, or other means. You don't have to rely on an app store.